Lorraine Murphy started Australia’s first influencer agency – The Remarkables. In speaking at the recent Mothers Den Brunch Session, she shared her greatest keys to success after four years of rapidly growing her multi-award winning business. I liked the simplicity of her top tips, knowing that mastering simple elements is in itself a stellar victory.
Top five keys to success
- Get organised – it puts you in the drivers seat, and allows you to make proactive rather than creative choices. Lorraine plans every thing – from meals to movement, and daily to do lists.
- Courage is not the absence of fear – say yes, and be courageous.
- Build your profile as an expert – write your dream bio and then live it, and make sure you include awards (enter them – you’ve a better chance than you think).
- Welcome challenges – by doing this you’re welcoming accelerated learning.
- Get into practising gratitude – all day. For Lorraine this is truckloads of thank you cards (her key to creating miracles), and listing off five things she is thankful for before bed.
- connect with them on social media first, and engage with them.
- share with them without expectations.
- influencers do leave space for entrepreneurial mums and things they love, despite focusing mainly on their mortgage.
- Integrity and authenticity (both on and off line).
- How they engage with their audiences.
- Collaborate with other influencers.
- Get out there, and be consistent – create a rhythm with your audience.
Sales and sales people
On sales, she states everyone thinks they need a sales person because sales is so important. From her experience the greatest sources of her sales have been
- 63% long term relationships
- 28% profile and being called by the client
- 3% cold calling.
It takes a village
Remarkability – the book
The Mothers Den Brunch Sessions
You’ll catch details on The Mothers Den Brunch Sessions on their website. I will be speaking at their October ‘Business Essentials’ Brunch Session, talking about the value of both tactical and strategic planning, and how structure enables flexibility. Hope you can join me
Lorraine Murphy was live at